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After a monumental 2015 year – when Kanye West and Louis Vuitton joined forces – 2015’s comeback star in the fashion world is Virgil Abloh.
FOX’s Adrienne General reports in “FOX411’s Fashion Tracker”:
Virgil Abloh is now gearing up for his latest shoe collaboration with Nike and he has a dream.
“I would love to see the world line up in the streets to see me as a special guest on someone’s stage.”
I caught up with the booming shoes and their designer, Virgil Abloh.
He says he’s been working with Nike for years, but approached Kanye West about bringing his idea for the Air Yeezy 2 sneakers to a wider market in 2015, looking to expand the collaboration to other footwear and clothing lines. He was successful when Louis Vuitton chose to collaborate, both on apparel and footwear, then bringing it back in a huge way in 2018.
The creative approach Abloh is taking to fashion was a result of student art classes, noting, “That’s what I really grew up on.” His approach to designing his shoes and clothing lines is more than just enhancing their looks.
“The shoe needs to be something that you wear,” he says. “Somebody really like you is wearing it. So this is why I’m going to talk to the outside, because you can use it as an element of attraction. You know, when you can give somebody something that they have to really relate to or really inspire them to wear.”
His latest shoe is a bright, feminine ride for both women and men with bold colors. Abloh says the shoe is very light on the foot, while staying durable so it doesn’t fall apart. He believes in bringing both men and women together. He says all these recent collaborations could potentially play into that as well.
Abloh says his next big dreams are at the intersection of art and music with artists like Common and Major Lazer joining him for an upcoming fashion show. He wants to merge fashion and art into a single movement, that he hopes may inspire other people to rethink how they design their brands.
Join Adrienne General for “FOX411’s Fashion Tracker,” as she talks with Virgil Abloh about the new, bright and colorful Nike Kicks SS19.
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