Image copyright Hunter Lawrenson Image caption Hunter Lawrenson is the type of bearded figure who could use his beard to have a cup of tea
Two facial hair, facial hair styles and the number 19 may cause a rift in how people perceive the Prince’s Trust charity.
A very unusual number has been chosen to mark the 25th anniversary of the Prince’s Trust and the Co-operative Bank Foundation.
The three facial hair types include the more advanced Collageniereio, which has been banned in the UK on gender equality grounds.
Rather than a smiley-faced face, shop-front recruiters must instead supply their worst facial expressions.
‘A little high maintenance’
The second type of beard is the Faverail or Faverailou, which is made of the leaves of an olive tree.
The other, the Comfacenio, is made of horse hair, which tends to fall out more easily.
Researchers at the University of Western Ontario studied 12 facial hair styles – 19 out of 12 represent the types on the website – and found the Collageniereio had the most characters.
The website said that facial hair “can be both brave and courageous,” which would make it a good fit for the Prince’s Trust.
The latest site was created in partnership with the Coffee Bean and Tea Leaf, the Co-operative Bank and Brewdog.
However, Hunter Lawrenson, a chief examiner at Body Beautiful, told the BBC he thought the beard styles might be considered unattractive.
“An industry which longed for the kind of beauty that comes from an abundance of physicality may find these styles slightly offputting and, therefore, simply not inviting,” he said.
“Then there is the matter of the number 19, an unpleasant number not to be associated with very attractive people.”
William Bates, a communications consultant, said it was “a strange amount of money and energy to spend on a free promotion”.
“It feels out of sync with the company’s core values,” he added.
However, Mr Lawrenson said the website was an example of progress.
“Our beard looks like an idea, kind of a twee idea, but nevertheless one that is brave and daring.
“At a certain point, we stop being concerned with things in our make-up and focus on our general health and mental wellbeing. This is the rebrand.”